GVSU professor highlights Holland Home for social networking efforts

Compared to most retirement communities, Holland Home is ahead of the curve when it comes to using the new social media. Holland Home was recently cited in an article on MLive as an excellent example of how to use Facebook, Twitter and a weblog to communicate with all age groups.

As part of broader research, Tim Penning, a PR professional and associate professor of communications at Grand Valley State University, wanted to find out how some of the top employers in West Michigan have adopted social media. [...] Holland Home, he said, has a very deliberate social media presence. It has a blog right on its Web site, where links to its RSS feed, Facebook page, Twitter account and YouTube channel are prominently displayed. Penning thinks that’s a smart way to have a presence.

The full story can be seen here: http://www.mlive.com/business/west-michigan/index.ssf/2010/02/ask_my_millennial_are_west_mic.html.

February 26th, 2010 | Posted in General | Share this on Facebook or Twitter

Holland Home debuts new television commercial during 2010 Winter Olympics Opening Ceremony

Holland Home debuted its newest television commercial during the 2010 Winter Olympics Opening Ceremony in Vancouver, Canada. The theme for the newest spot is Masterpiece Living, a specific, successful aging initiative based on years of medical research. Holland Home is the only senior services company in the state of Michigan to offer Masterpiece Living.

Previous Holland Home commercials have been award winners from the National Mature Media Awards. “The Masterpiece Living initiative focuses on SIPS from the fountain of youth; the Social, Intellectual, Physical, and Spiritual sides of life,” said Christopher Nicely, vice president of marketing for Holland Home. “Scientists are finding when these four areas are nurtured, a person ages successfully, or in other words, lives better longer,” he added.

(A closed-captioned version of this video is available at YouTube.)

February 12th, 2010 | Posted in General | Share this on Facebook or Twitter