GVSU professor highlights Holland Home for social networking efforts

Compared to most retirement communities, Holland Home is ahead of the curve when it comes to using the new social media. Holland Home was recently cited in an article on MLive as an excellent example of how to use Facebook, Twitter and a weblog to communicate with all age groups.

As part of broader research, Tim Penning, a PR professional and associate professor of communications at Grand Valley State University, wanted to find out how some of the top employers in West Michigan have adopted social media. [...] Holland Home, he said, has a very deliberate social media presence. It has a blog right on its Web site, where links to its RSS feed, Facebook page, Twitter account and YouTube channel are prominently displayed. Penning thinks that’s a smart way to have a presence.

The full story can be seen here: http://www.mlive.com/business/west-michigan/index.ssf/2010/02/ask_my_millennial_are_west_mic.html.

February 26th, 2010 | Posted in General | Share this on Facebook or Twitter